Make it your number one priority to make your site as search engine friendly as you can. To do this you will not only need to include key words in the main text of your site, but you’ll also need to include key-word Meta tags in your HTML coding.
There’s nothing difficult about doing either of these things. If you’ve created your own site you can go to http://www.free-webmaster-tools.com/Meta-Tag-Generator.htm where their online software will generate free meta-tags for your website.
Try also to make your domain name relevant to what you’re selling online as search engines also search under domain names. However, depending on the area that you’re going to operate in, this isn’t that easy as the obvious domain names will probably already be taken.
Tips:
A good domain name will enhance your search engine ratings enormously.
Before adding key words to your site be careful that your site actually contains content relating to these key words. When search engine spiders, or worse still editors, visit your site they will be unlikely to list it if it doesn’t bear any relation to your key words.
If, for example, you have a site selling camping gear and you include in your key words `maps’, ‘guides’, ’camping directories’, ’camp sites’, but your site doesn’t actually contain any of these things you’re in trouble.
Not only are you running the risk of not being included anywhere by search engines, but equally importantly even if you are listed and visitors come to your site having searched under `camping directories’ they will rightly expect that this is, amongst other things, what you are offering. The chances of them staying in, let alone buying from a site that clearly isn’t what it says it is, is highly unlikely.
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