If your business involves creating your own paintings, pictures, crafts, guide books etc, then as well as marketing them online you could also offer them on a sale-or-return basis to local cafes, shops and kiosks.
Getting others to market your goods in return for a commission is the oldest and probably most reliable way, of building up your sales. Greetings card manufacturers are masters of this form of marketing.
How it works:
- Put together a selection of your products and work how much commission you could comfortably afford to pay someone for selling them on your behalf.
- Draw up a list of prospective retailers. The reason for working to a pre-prepared list is that in the event you get a hostile reaction from one retailer you won’t be put off. Instead you can simply cross their name off your list and continue with the next. Working with a list gives a more targeted approach.
- Prepare a price list for your products. Try to make it as easy to read and attractive as possible, and either print or photocopy enough lists to cover all your prospective retailers plus some spare ones.
- Set aside some time to visit all your prospects. The most productive way is to set specific goals. Instead of simply saying that you’ll visit all these shops in the next few weeks, set aside a few days and devote this time entirely to visiting your prospects. Not only is it much easier as you will get into a regular sales routine, but also more effective because you’re less likely to leave it on the to do list.
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