Deciding Where You Should Start Selling


buy and sell 300x225 Deciding Where You Should Start Selling Regardless of how innovative or unique your products and services are you must have some sort of a shop window from which to sell. I use the words shop window loosely here as your `shop’ could be anything from a website to an ad in the small classifieds of your favourite hobby magazine to a traditional bricks and mortar shop. I’ll show you what’s involved in opening a shop in another chapter.

Choosing the right venue to sell your goods is crucial to your success. Wherever you decide to sell your goods it has to satisfy the following criteria:

  • be exposed to your target market;
  • be affordable;
  • allow a degree of flexibility;
  • be secure and safe.

Be exposed to your target market

The reason many businesses fail is not because there isn’t a demand for what they’re selling, but because their products and services are not marketed at those who want and need them.

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