Archive for August, 2011
It’s a common misconception that the only reason businesses come up for sale is because they are doing badly. Certainly some businesses will be selling for this reason, but by no means all. Retirement and ill-health force many otherwise profitable businesses to be sold.
You’ll need to work out a cycle of when to go and restock your product and collect what’s owing to you. All you have to do is check what stock is left against your original list.
If your business involves creating your own paintings, pictures, crafts, guide books etc, then as well as marketing them online you could also offer them on a sale-or-return basis to local cafes, shops and kiosks.
Remember that your business will not be the only business to have purchased this mailing list, which may mean that your target market becomes familiar, and understandably fatigued, with seeing the same label. So my advice is to purchase the list and then either make up your own labels or if your handwriting is up [...]
Another thing to consider is whether or not your products could be sold by direct marketing techniques. By this I mean purchasing specialist mail order lists and then writing direct to your target market. Most people will describe this as `junk mail’ but if used correctly, targeted mail shots can bring about immediate, impressive results. [...]